Logo Concepts: Six Types and a Page of Thumbnails

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Arts · Graphic Design / Photography
SP-GRAPH-004 · Free to print and use in your classroom · substituteplans.com
Page 2
Logo Concepts: Six Types and a Page of
Thumbnails
Arts · Graphic Design / Photography · Grades 9-12 · 50 minutes
Time needed
50 minutes (one class period)
Prep
Copy the 2-page worksheet (one per student). Pencils and an eraser are all students need.
Technology
None.
Student
independence
High. Individual sketching with a quick partner gallery at the end.
Copies to make
One 2-page worksheet per student
Materials
Pencils, Erasers, Worksheet
Goal for today: Students will identify six common logo types and use thumbnail sketches to develop and evaluate
logo ideas for a fictional business.
Before the bell
☐ Copy the worksheet, one per student (2 pages).
☐ Write on the board: Simple. Memorable. Works small. Works in one color. Fits the business.
☐ Make sure each student has a pencil and an eraser.
☐ Keep the answer key on your desk. No art skills are needed.
Say this to start
Today you will think like a logo designer. A logo is a simple mark that stands for a business. Designers sketch many
quick ideas before choosing one. First you will learn six common types of logos, and then you will design a few for a
made-up tutoring service. Quick, small sketches are exactly what we want.
Run of show
Minutes
What you do
What students do
0–5
Take attendance. Hand out the worksheet. Read the board
list aloud: these are five things a good logo does.
Settle in and read the list on the board.
5–12
Ask students to read the passage silently.
Read silently.
12–20
Tell students to complete the matching (questions 1–6).
Match each logo description to its type.
20–27
Tell students to answer true/false (7–10) and multiple
choice (11–12).
Answer independently.
27–44
Tell students to draw six tiny thumbnail ideas in the box for
question 13, then pick the best and redraw it larger in
question 14. Keep to pencil outlines, no shading.
Sketch, circle the best idea, then redraw it.
44–50
Ask students to write question 15. Read answers 1–12 from
the key. Collect the papers.
Explain their choice and hand in their work.

SubstitutePlans.com
Arts · Graphic Design / Photography
SP-GRAPH-004 · Free to print and use in your classroom · substituteplans.com
Page 3
If things go wrong
• If students say they cannot draw, remind them thumbnails can be basic shapes and letters. A good logo is
simple.
• If students ask to copy a real logo, tell them to create something new. This is an original design exercise.
• If students want to use real company names, redirect them to the fictional business on the worksheet.
• If a student finishes early, use the early finisher list.
Early finishers
• Design three more thumbnails for a made-up school-supply shop (any simple fictional business) and label the
logo types.
• Write a one-sentence slogan for the tutoring service and sketch where it would go next to your logo.
Support and challenge
• Support: Let students sketch only three thumbnails and use at least two different logo types.
• Challenge: Ask students to create a version of their best logo using only one shape and one color, then
explain what they cut.
Notes for the teacher (you fill this in)
Jot a few lines before you leave. A full Daily Sub Report is in the free Sub Survival Kit at SubstitutePlans.com.
How far the class got / what to pick up next:
Students who were especially helpful:
Anything the teacher should know: