Ad Techniques: Analyzing Two Invented Advertisements
Students analyze the techniques in two original ad texts, match lines to rhetorical devices, compare audience and appeals, and write an ad of their own.
THE LESSON LIBRARY
Find a lesson that fits your subject, your students, and the time you have.
Students analyze the techniques in two original ad texts, match lines to rhetorical devices, compare audience and appeals, and write an ad of their own.
Students take apart an original editorial about a graduation requirement, label its claim, reasons, counterargument and rebuttal, and evaluate how convincing it is.
Students build a character profile and relationship chart for a main character in any novel they are reading, with evidence from the text.
Students map the plot of any novel they are reading, log predictions with text clues, and analyze conflict and cause and effect.
Students use an editing checklist on a sample student paragraph, judge feedback comments, give two stars and a wish, and fix the errors.
Students read an original career article, take notes paragraph by paragraph, and practice writing a short summary.
Students fill in a character profile, match traits to showing details, and write the opening of a story about their new character.
Students read made-up survey results, identify claims, evidence and reasoning, then write a timed argument paragraph about a school break.
Students read an original argument text about school start times, sort statements into claim, evidence and reasoning, and write their own CER paragraph.
Students learn three comma rules, add commas to eight sentences, answer two multiple-choice questions and judge three sentences in an error-detective table.
Students read an original story, use context clues to work out eight vocabulary words, and use the words in sentences.
Students study a made-up job posting and applicant, fix a weak cover-letter paragraph and write the opening, body and closing of a short cover letter.