Business & personal finance
Ad Detective: What Is This Ad Really Saying?
Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
THE LESSON LIBRARY
A good plan.
A better starting point.
Find a lesson that fits your subject, your students, and the time you have.
Business & personal finance
Break-Even Point: How Many Candles Must Corner Candle Co. Sell?
Students use a formula to find the break-even point for a fictional candle business, build a profit table, and test what happens when price or costs change.
Business & personal finance
Follow the Supply Chain: From Farm to Shelf
Students sequence the steps of a fictional trail mix supply chain, calculate lead times, and work out what a delivery delay does to store inventory.
Business & personal finance
Handle It: Written Customer Service Role-Plays
Students rate three sample replies to an upset customer using a four-step checklist, apply a return policy, write their own reply, and peer-review a partner’s reply.
Business & personal finance
Is It Right? Three Business Ethics Cases
Students study three short fictional business situations, identify stakeholders, weigh options, and defend a decision using an ethics checklist.
Business & personal finance
Leading and Communicating at Work: Fix the Team Email
Students learn three leadership styles, apply teamwork ideas to short scenarios, critique a rude workplace email, and rewrite it professionally.
Business & personal finance
Price It Right: Markup, Discounts and Pricing Strategies
Students calculate markup, discounts, margin and bundle savings, compare two pricing choices, and match six common pricing strategies to their definitions.
Business & personal finance
Read the Numbers: Build an Income Statement for Maple Lane Bakery
Students use one month of fictional bakery records to calculate revenue, gross profit and net income, then analyze a second month and spot a common mistake.
Business & personal finance
Startup on Paper: Plan a Dog-Walking Business
Students complete a one-page business canvas for a fictional dog-walking startup, calculate start-up costs and payback time, then sketch a plan for their own idea.
Business & personal finance
The Four Ps of Marketing: Launching the TrailGlow Lantern
Students learn the four Ps of the marketing mix, sort twelve launch decisions for a fictional lantern, and plan their own product with a partner.
Business & personal finance
Who Is the Customer? Choosing a Target Market
Students learn four ways to segment a market, match examples to each, choose the best target market for three fictional businesses, and build a customer profile.
Business & personal finance
Who Owns the Business? Sole Proprietors, Partners and Corporations
Students read about four ways to own a business, complete a comparison table, match key terms, and choose the best ownership type for four small-business situations.