Ad Detective: What Is This Ad Really Saying?
Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
THE LESSON LIBRARY
Find a lesson that fits your subject, your students, and the time you have.
Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
Students learn five questions for judging a source, apply them to four described sources about homework, rate each as strong or weak, and explain why.
Students rate five invented sources about one school claim, match key source-evaluation terms, and plan how to verify a rumor.
Students compare a neutral news brief with an editorial, sort statements into fact and opinion, and rewrite opinion as checkable fact.
Students rate six described sources for reliability, sort fact from opinion, and rewrite a misleading headline.
Students compare written descriptions of three fictional websites using author, evidence, date and purpose, and decide which are reliable.
Students learn how images in ads and online feeds are staged and edited, analyze sample messages with a media-literacy table, and write a positive health message.
Students read short ethics cases about plagiarism, gifts, photo editing, privacy and corrections, then write a correction notice and a staff rule.
Students learn eight persuasion and propaganda techniques, identify them in made-up ads and slogans, and practice asking smart questions about any source.
Students compare three original sources about a made-up study gummy, chart each source’s author, purpose and evidence, and rate credibility.
Students sort online actions into active and passive footprints, judge sample posts, and write a personal pause test for sharing online.