Ad Detective: What Is This Ad Really Saying?
Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
THE LESSON LIBRARY
Find a lesson that fits your subject, your students, and the time you have.
Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
Students read made-up survey results, identify claims, evidence and reasoning, then write a timed argument paragraph about a school break.
Students read an original speech to a town council, label each sentence as ethos, pathos or logos, and write appeals of their own.
Students sort original speech excerpts into informative and persuasive, match three persuasion appeals, and write a thesis for each purpose.
Students learn eight persuasion and propaganda techniques, identify them in made-up ads and slogans, and practice asking smart questions about any source.
Students read an original sports article, decide why the author wrote it, and match short samples to the four common author’s purposes.