Ad Detective: What Is This Ad Really Saying?
Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
THE LESSON LIBRARY
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Students analyze six original, fictional ad descriptions, name the persuasion technique in each, separate claims from facts, and write their own ad concept.
Students use a formula to find the break-even point for a fictional candle business, build a profit table, and test what happens when price or costs change.
Students compare 48-, 60- and 72-month loan offers for the same car and calculate total cost, interest paid and affordability.
Students fill in a running balance in a check register, reconcile it with a bank statement, and work out an overdraft fee and savings interest.
Students match credit score factors, calculate credit utilization, and track a credit card balance for three months at a made-up 24% APR.
Students sequence the steps of a fictional trail mix supply chain, calculate lead times, and work out what a delivery delay does to store inventory.
Students calculate payroll deductions on two example paychecks and find take-home pay, including overtime.
Students rate three sample replies to an upset customer using a four-step checklist, apply a return policy, write their own reply, and peer-review a partner’s reply.
Students match insurance terms, work out who pays what in health, auto and renters claims, and compare two policies.
Students learn the basic types of investments, compare a concentrated and a diversified portfolio using made-up returns, and see how fees add up.
Students study three short fictional business situations, identify stakeholders, weigh options, and defend a decision using an ethics checklist.
Students learn three leadership styles, apply teamwork ideas to short scenarios, critique a rude workplace email, and rewrite it professionally.